1# Library to Find Best eBook for Read
Author : Chatdanai Pongpatipat
Release : 2014
Genre : Consumer behavior
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Effect of Online Reviews on Attitude and Purchase Intention by : Chatdanai Pongpatipat
Download or read book The Effect of Online Reviews on Attitude and Purchase Intention written by Chatdanai Pongpatipat. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sai Wang
Release : 2014
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Effect of Online Consumer Reviews on Attitude and Purchase Intention by : Sai Wang
Download or read book The Effect of Online Consumer Reviews on Attitude and Purchase Intention written by Sai Wang. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The objective of the study is to extend the emerging body and scope of research on consumer's attitudinal and behavioral responses to online consumer reviews by examining the role of both message content and source characteristics. That is, this study investigates how consumers process online consumer reviews within the context of message and source characteristics, and how these two factors influence consumer's attitudes toward the review, attitudes toward the product, perceived credibility of the reviewers, and purchase intention. From this perceptive, the study broadens the understanding and importance of message and source factors to the persuasiveness of online consumer reviews.
Author : Mengtian Jiang
Release : 2013
Genre : Business
Kind : eBook
Book Rating : 362/5 ( reviews)
Book Synopsis Effect of Online Review Modality on Online Shoppers' Attitude and Behavior by : Mengtian Jiang
Download or read book Effect of Online Review Modality on Online Shoppers' Attitude and Behavior written by Mengtian Jiang. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: The online review function has become a common part of online retail websites. Nowadays, many online retailers allow consumers to upload images and videos along with their text reviews. Yet, there is limited study of the effects of single-modality or multi-modality reviews. Based on the Dual Coding Theory and Stimulus - Organism - Response framework, this study examines the effects of review modality, review valence and the interaction between review modality and review valence on perceived review quality, attitudes towards the product, attitudes towards the e-Retailer, and purchase intention. Three hundred and forty-seven online shoppers participated in a 3 (Review Modality: text only vs. text with picture vs. text with video) {u00D7} 2 (Review Valence: positive vs. negative) experiment. The study generates four major findings: 1) Text with picture reviews and text with video reviews generate the most favorable attitude towards the product and text with video reviews generate the most favorable attitude towards the e-Retailer. 2) Review modality influences purchase intention through the affective states (attitude towards the product and attitude towards the e-Retailer), instead of cognitive states (perceived review quality). 3) Positive reviews generate more positive attitudes towards the product than negative reviews, while attitudes towards the e-Retailers remain positive regardless of review valence. 4) No significant interaction effect between review modality and review valence is identified on the attitudes towards the product or the e-Retailer. The study discusses limitations, and provides managerial implications for online marketers and directions for future studies. -- Abstract.
Author : Frank Biocca
Release : 2013-02-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 579/5 ( reviews)
Book Synopsis Communication in the Age of Virtual Reality by : Frank Biocca
Download or read book Communication in the Age of Virtual Reality written by Frank Biocca. This book was released on 2013-02-01. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, interpersonal communication, the use of 3D sound, and the building of VR entertainment complexes. In the final section, the authors zoom out to view the big picture -- the psychological, social, and cultural implications of virtual reality. Thought-provoking discussions consider important communication issues such as: * How will virtual reality influence perception of reality? * What are the legal issues defining communication in virtual reality? * What kind of cultural trends will this technology encourage?
Author : Vicki Morwitz
Release : 2014-12
Genre : Business & Economics
Kind : eBook
Book Rating : 805/5 ( reviews)
Book Synopsis Consumers' Purchase Intentions and Their Behavior by : Vicki Morwitz
Download or read book Consumers' Purchase Intentions and Their Behavior written by Vicki Morwitz. This book was released on 2014-12. Available in PDF, EPUB and Kindle. Book excerpt: Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
