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Effect of Online Review Modality on Online Shoppers' Attitude and Behavior

2013 Business
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Release : 2013
Genre : Business
Kind : eBook
Book Rating : 362/5 ( reviews)

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Book Synopsis Effect of Online Review Modality on Online Shoppers' Attitude and Behavior by : Mengtian Jiang

Download or read book Effect of Online Review Modality on Online Shoppers' Attitude and Behavior written by Mengtian Jiang. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: The online review function has become a common part of online retail websites. Nowadays, many online retailers allow consumers to upload images and videos along with their text reviews. Yet, there is limited study of the effects of single-modality or multi-modality reviews. Based on the Dual Coding Theory and Stimulus - Organism - Response framework, this study examines the effects of review modality, review valence and the interaction between review modality and review valence on perceived review quality, attitudes towards the product, attitudes towards the e-Retailer, and purchase intention. Three hundred and forty-seven online shoppers participated in a 3 (Review Modality: text only vs. text with picture vs. text with video) {u00D7} 2 (Review Valence: positive vs. negative) experiment. The study generates four major findings: 1) Text with picture reviews and text with video reviews generate the most favorable attitude towards the product and text with video reviews generate the most favorable attitude towards the e-Retailer. 2) Review modality influences purchase intention through the affective states (attitude towards the product and attitude towards the e-Retailer), instead of cognitive states (perceived review quality). 3) Positive reviews generate more positive attitudes towards the product than negative reviews, while attitudes towards the e-Retailers remain positive regardless of review valence. 4) No significant interaction effect between review modality and review valence is identified on the attitudes towards the product or the e-Retailer. The study discusses limitations, and provides managerial implications for online marketers and directions for future studies. -- Abstract.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

2015-11-02 Business & Economics
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Release : 2015-11-02
Genre : Business & Economics
Kind : eBook
Book Rating : 703/5 ( reviews)

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Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited. This book was released on 2015-11-02. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

The Effect of Online Consumer Reviews on Attitude and Purchase Intention

2014
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Release : 2014
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Effect of Online Consumer Reviews on Attitude and Purchase Intention by : Sai Wang

Download or read book The Effect of Online Consumer Reviews on Attitude and Purchase Intention written by Sai Wang. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The objective of the study is to extend the emerging body and scope of research on consumer's attitudinal and behavioral responses to online consumer reviews by examining the role of both message content and source characteristics. That is, this study investigates how consumers process online consumer reviews within the context of message and source characteristics, and how these two factors influence consumer's attitudes toward the review, attitudes toward the product, perceived credibility of the reviewers, and purchase intention. From this perceptive, the study broadens the understanding and importance of message and source factors to the persuasiveness of online consumer reviews.

Online Impulse Buying and Cognitive Dissonance

2021-02-12 Business & Economics
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Release : 2021-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 232/5 ( reviews)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia. This book was released on 2021-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Online Consumer Behavior

2012-05-04 Business & Economics
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Release : 2012-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 214/5 ( reviews)

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Book Synopsis Online Consumer Behavior by : Angeline Close Scheinbaum

Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum. This book was released on 2012-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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