DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.
A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.
COBRA X2, X10 O X100 MÁS QUE TU COMPETENCIA SIN CAMBIAR NADA DE LO QUE VENDES. No hace mucho tiempo, mi negocio había empeorado tanto que, literalmente, ni siquiera podía ofrecer mis servicios de forma gratuita. Sabía que algo tenía que cambiar rápido... pero ¿qué? En los siguientes cuatro años, pasé de perder dinero haciendo clientes a ganar $36 por cada $1 gastado en todos los canales. En ese periodo de tiempo, fui capaz de generar más de 120.000.000 de dólares en ventas en cuatro sectores diferentes: servicios, comercio electrónico, software y comercio tradicional, logrando llegar a más de 4.500 pequeñas empresas y más de 100.000 consumidores. En definitiva, lo que vas a leer en este libro funciona para cualquier tipo de negocio y confío en que lo haga especialmente para el tuyo. ¿Quieres saber qué es lo que cambié? ¡La forma en que creaba mis ofertas! Los métodos presentados en este libro son tan efectivos que funcionan hasta sin que les des permiso. Si implementas una sola táctica de tan solo una de sus páginas , ya habrás amortizado tu inversión con creces. Puedes creerlo. Los pasos son tan simples, fáciles e instantáneos, que en un suspiro ya verás el cambio en la conducta de tus clientes potenciales. Y lo mejor de todo: no tendrás que modificar nada de tu producto. ¡Como lo oyes! Si quieres conseguir que un mayor número de clientes potenciales respondan a tus anuncios —empleando un menor esfuerzo publicitario e inversión— y lograr que digan SÍ a pagar precios más altos... hazte rápidamente con una copia de este libro. No te arrepentirás.
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.Current U.S. salary information and freelance rates by discipline.Pricing guidelines for buyers and sellers.Up-to-date copyright registration information.Model contracts and forms to adapt to your specific needs.Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook .
NKBA Kitchen & Bath Planning Guidelines With Support Spaces and Accessibility provides the most complete collection of illustrations and planning recommendations available in one source for design professionals dedicated to the planning and installation of code-compliant and beautiful kitchens, baths, and more. Developed by the National Kitchen & Bath Association, this fully revised Fourth Edition offers a highly visual reference tool for optimizing designs for functional and code-intensive kitchens, baths, laundry rooms, closets, home offices and gyms in a residential interior. Written, illustrated and prepared by a group of NKBA’s foremost practicing Certified Master Kitchen & Bath Designers, Registered Architects, and Educators, this edition has been redeveloped to meet the increasing demands on design professionals while providing code-compliant, accessible, and beautiful interior spaces. With over 65 technical planning guidelines and 100 illustrations dealing with cabinet-centric residential interiors including assist bar locations, activity centers, indoor air quality, lighting and so much more, these guidelines are the foundational knowledge areas toward becoming an NKBA Certified Kitchen & Bath Designer (CKBD) and Certified Master Kitchen & Bath Designer (CMKBD) - the most coveted design certifications for professionals designing for residential interior environments. About NKBA The National Kitchen & Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry. Established in 1963 as a network of kitchen dealers, it has evolved into the premier association of designers, retailers, remodelers, manufacturers, distributors, fabricators, installers and other industry professionals. Today, the NKBA represents an unparalleled network of peers, tools and resources designed to support professional growth and business success. The association’s vision is a world in which everyone enjoys safe, beautiful and functional kitchen and bath spaces. Our mission is to help make it happen through the creation of marketplaces, networks, affiliations and certifications that raise the level of professionalism by inspiring, leading and empowering each member of our community.
Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull unveils how these techniques work and why they’re used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, and we're seeing a big rise in legal enforcement. But is it enough to protect consumers?
First published in 1954, Christian Dior reveals the secrets of style in his indispensable guide that covers everything from what to wear to a wedding and how to tie a scarf to how to walk with grace. From accent to zest, running through darts, hats, knitwear and silk - there is much to discover here for students, fans of vintage fashion, and anyone with an interest in style and timeless elegance.
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
From Joanie's Marilyn Monroe-esque pencil skirts to Betty's classic Grace Kelly cupcake dresses, the clothes worn by the characters of the phenomenal Mad Men have captivated fans everywhere. Now, women are trading in their khakis for couture and their pumas for pumps. Finally, it's hip to dress well again. Emmy-Award winning costume designer Janie Bryant offers readers a peek into the dressing room of Mad Men , revealing the design process behind the various characters' looks and showing every woman how to find her own leading lady style--whether it's vintage, modern, or bohemian. Bryant's book will peek into the dressing room of Mad Men and reveal the design process behind the various characters' looks. But it will also help women learn how fashion can help convey their personality. She will help them cultivate their style, including all the details that make a big difference. Bryant offers advice to ensure that a woman's clothes convey her personality. She covers everything from where to find incredible vintage clothing and accessories to how to pair those authentic pieces with modern shoes and jeans. Readers will learn how to find their perfect bra size, use color to convey a mood, and invest in the ten essentials every woman should own. And just so the ladies don't leave their men behind, there's even a section on making them look a little more Don Draper-dashing.
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: • Understand client requests from a business perspective • Build a strategic framework to inspire visual concepts • Increase your relevance in an evolving industry • Redesign your portfolio to showcase strategic thinking • Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
"This is a gorgeous book, ideal for any lover of Art Nouveau." —bookaddiction Dover's extensive library of Art Nouveau graphic art and typography serves as the source for this comprehensive volume, which features hundreds of magnificent full-color and black-and-white illustrations. Images by virtually every key artist of the Art Nouveau movement include the work of Alphonse Mucha, E. A. Seguy, Aubrey Beardsley, Koloman Moser, Max Benirschke, and M. P. Verneuil. Selections from rare books and portfolios of the period include works never reprinted since their initial publication. This book also reprints material from the major Art Nouveau periodicals, including Jugend, The Studio, Dekorative Vorbilder, and The Keramic Studio. Detailed bibliographical information concerning every source ― including biographical details of each artist ― makes this collection a vital reference tool as well as a stunning compendium of significant and beautiful Art Nouveau graphics. Students of graphic art, typography, and illustration, as well as graphic designers and advertising professionals, will prize this remarkable resource.
Ornament is the essence of Art Nouveau. Throughout their two decades of dominance, Art Nouveau artists concentrated on the ornamental and decorative potential of the flowing line in painting, printing, wallpaper, and all other fine and applied arts. Hundreds of thousands of carefully wrought designs embellished books, bookplates, furniture, and appliances. A fashionable home was a garden of graphic florals, petals, leaves, and stems. Today, Art Nouveau is again attracting artists, designers, and craftsmen of all kinds, while these countless ornamental flourishes have perished with their ephemeral surroundings. Art Nouveau motif seekers have been left with little choice but to resort to expensive archives of rare books. Here, taken directly from those rare books and periodicals, are 577 royalty-free authentic period designs specially chosen for artists and designers. The ornaments range in size from full-page illustrations to borders, head and tailpieces and decorative initials. All are in black-and-white line, clearly reproduced. Many of the creations come from the influential English periodical The Studio (1894–1920) and the French Art el Décoration (1897–1910); others from a variety of original European sources, all identified. Artists represented include Gustav Klimt, George Auriol, Ethel Larcombe, and Will Bradley, along with hundreds of English. French, Italian, German, Scandinavian, and American studio draftsmen, all identified when possible. The designs are grouped by subject matter: florals, landscapes, figures, etc. There are spot illustrations, bookplates, menus, title pages, and many, many swirling line forms.