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The Effect of Online Consumer Reviews on Attitude and Purchase Intention

2014
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Release : 2014
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Book Synopsis The Effect of Online Consumer Reviews on Attitude and Purchase Intention by : Sai Wang

Download or read book The Effect of Online Consumer Reviews on Attitude and Purchase Intention written by Sai Wang. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The objective of the study is to extend the emerging body and scope of research on consumer's attitudinal and behavioral responses to online consumer reviews by examining the role of both message content and source characteristics. That is, this study investigates how consumers process online consumer reviews within the context of message and source characteristics, and how these two factors influence consumer's attitudes toward the review, attitudes toward the product, perceived credibility of the reviewers, and purchase intention. From this perceptive, the study broadens the understanding and importance of message and source factors to the persuasiveness of online consumer reviews.

The Effect of Online Reviews on Attitude and Purchase Intention

2014 Consumer behavior
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Author :
Release : 2014
Genre : Consumer behavior
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Effect of Online Reviews on Attitude and Purchase Intention by : Chatdanai Pongpatipat

Download or read book The Effect of Online Reviews on Attitude and Purchase Intention written by Chatdanai Pongpatipat. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention

2012
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Release : 2012
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Book Synopsis The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention by : Jinsoo Kim

Download or read book The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention written by Jinsoo Kim. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Along with the prosperity of the Internet, WOM (or eWOM) has become one of the most powerful forces emerging in marketing today as it is widely accepted by consumers as a critical information source. However, there has been little formal research published in scholarly journals until recent years, especially to understand the process of how consumers form their attitudes towards a brand/product based on online consumer reviews. The goal of the current study is two-fold. The study investigates how affective and cognitive processing - two of the main components in forming an attitude - play roles in the impact of online consumer reviews on brand/product attitude formation, and, consequently, on purchase intention formation. The study develops and tests a conceptual model to explain this process by using the Structural Equation Modeling (SEM) technique. The study also examines individuals\U+201f\ affective and cognitive responses formed by their thinking about the product/brand under various conditions (e.g., product type, level of involvement, and valence of eWOM messages).

Online Consumer Psychology

2005-03-23 Business & Economics
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Release : 2005-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : 105/5 ( reviews)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt. This book was released on 2005-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Risk Taking and Information Handling in Consumer Behavior

1967
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Release : 1967
Genre :
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Book Synopsis Risk Taking and Information Handling in Consumer Behavior by :

Download or read book Risk Taking and Information Handling in Consumer Behavior written by . This book was released on 1967. Available in PDF, EPUB and Kindle. Book excerpt:

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