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Using Information to Develop a Culture of Customer Centricity

2013-11-22 Computers
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Release : 2013-11-22
Genre : Computers
Kind : eBook
Book Rating : 136/5 ( reviews)

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Book Synopsis Using Information to Develop a Culture of Customer Centricity by : David Loshin

Download or read book Using Information to Develop a Culture of Customer Centricity written by David Loshin. This book was released on 2013-11-22. Available in PDF, EPUB and Kindle. Book excerpt: Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Using Information to Develop a Culture of Customer Centricity

2013 Industrial management
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Release : 2013
Genre : Industrial management
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Using Information to Develop a Culture of Customer Centricity by : David Loshin

Download or read book Using Information to Develop a Culture of Customer Centricity written by David Loshin. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Customer Centricity

2012 Business planning
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Release : 2012
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Customer Centricity by : Peter Fader

Download or read book Customer Centricity written by Peter Fader. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Handbook on Customer Centricity

2019 Business & Economics
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Release : 2019
Genre : Business & Economics
Kind : eBook
Book Rating : 608/5 ( reviews)

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Book Synopsis Handbook on Customer Centricity by : Robert W. Palmatier

Download or read book Handbook on Customer Centricity written by Robert W. Palmatier. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.

The Customer Centricity Playbook

2018-10-30 Business & Economics
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Release : 2018-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 413/5 ( reviews)

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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader. This book was released on 2018-10-30. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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