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Customer Centricity

2012 Business planning
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Release : 2012
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Customer Centricity by : Peter Fader

Download or read book Customer Centricity written by Peter Fader. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

The Customer Centricity Playbook

2018-10-30 Business & Economics
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Release : 2018-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 413/5 ( reviews)

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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader. This book was released on 2018-10-30. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Using Information to Develop a Culture of Customer Centricity

2013-11-22 Computers
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Release : 2013-11-22
Genre : Computers
Kind : eBook
Book Rating : 136/5 ( reviews)

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Book Synopsis Using Information to Develop a Culture of Customer Centricity by : David Loshin

Download or read book Using Information to Develop a Culture of Customer Centricity written by David Loshin. This book was released on 2013-11-22. Available in PDF, EPUB and Kindle. Book excerpt: Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Designing the Customer-Centric Organization

2011-01-06 Business & Economics
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Release : 2011-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Designing the Customer-Centric Organization by : Jay R. Galbraith

Download or read book Designing the Customer-Centric Organization written by Jay R. Galbraith. This book was released on 2011-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

Competitive Advantage of Customer Centricity

2017-06-05 Business & Economics
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Release : 2017-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : 422/5 ( reviews)

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Book Synopsis Competitive Advantage of Customer Centricity by : Sathit Parniangtong

Download or read book Competitive Advantage of Customer Centricity written by Sathit Parniangtong. This book was released on 2017-06-05. Available in PDF, EPUB and Kindle. Book excerpt: This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.

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