Share

Handbook on Customer Centricity

2019 Business & Economics
Download Handbook on Customer Centricity PDF Online Free

Author :
Release : 2019
Genre : Business & Economics
Kind : eBook
Book Rating : 608/5 ( reviews)

GET EBOOK


Book Synopsis Handbook on Customer Centricity by : Robert W. Palmatier

Download or read book Handbook on Customer Centricity written by Robert W. Palmatier. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.

Designing the Customer-Centric Organization

2011-01-06 Business & Economics
Download Designing the Customer-Centric Organization PDF Online Free

Author :
Release : 2011-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

GET EBOOK


Book Synopsis Designing the Customer-Centric Organization by : Jay R. Galbraith

Download or read book Designing the Customer-Centric Organization written by Jay R. Galbraith. This book was released on 2011-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

Customer Centricity

2012 Business planning
Download Customer Centricity PDF Online Free

Author :
Release : 2012
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Customer Centricity by : Peter Fader

Download or read book Customer Centricity written by Peter Fader. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

2012-11-30 Business & Economics
Download Customer-Centric Marketing Strategies: Tools for Building Organizational Performance PDF Online Free

Author :
Release : 2012-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 252/5 ( reviews)

GET EBOOK


Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger. This book was released on 2012-11-30. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

The Customer Centricity Playbook

2018-10-30 Business & Economics
Download The Customer Centricity Playbook PDF Online Free

Author :
Release : 2018-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 413/5 ( reviews)

GET EBOOK


Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader. This book was released on 2018-10-30. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

You may also like...