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The Social Psychology Of Consumer Behaviour

2002-08-01 Psychology
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Release : 2002-08-01
Genre : Psychology
Kind : eBook
Book Rating : 227/5 ( reviews)

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Book Synopsis The Social Psychology Of Consumer Behaviour by : Bagozzi, Richard

Download or read book The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard. This book was released on 2002-08-01. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

Social Psychology of Consumer Behavior

2008-12-16 Business & Economics
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Release : 2008-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 846/5 ( reviews)

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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke. This book was released on 2008-12-16. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Social Psychology of Consumer Behavior

2008-12-16 Psychology
Download Social Psychology of Consumer Behavior PDF Online Free

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Release : 2008-12-16
Genre : Psychology
Kind : eBook
Book Rating : 838/5 ( reviews)

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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke. This book was released on 2008-12-16. Available in PDF, EPUB and Kindle. Book excerpt: The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

The Social Psychology of Consumer Behaviour

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Social Psychology of Consumer Behaviour by : Richard P. Bagozzi

Download or read book The Social Psychology of Consumer Behaviour written by Richard P. Bagozzi. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The book considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result should be of interest to students, researchers and practitioners in psychology and marketing, as well as those in related fields such as public policy, public health, health psychology, political science and sociology.

Psychological Ownership and Consumer Behavior

2018-05-02 Psychology
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Release : 2018-05-02
Genre : Psychology
Kind : eBook
Book Rating : 582/5 ( reviews)

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Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck. This book was released on 2018-05-02. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

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