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Psychological Ownership and Consumer Behavior

2018-05-02 Psychology
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Release : 2018-05-02
Genre : Psychology
Kind : eBook
Book Rating : 582/5 ( reviews)

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Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck. This book was released on 2018-05-02. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

The Psychology of Consumer Behavior

2013-06-17 Business & Economics
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Release : 2013-06-17
Genre : Business & Economics
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Book Rating : 820/5 ( reviews)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen. This book was released on 2013-06-17. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Social Psychology of Consumer Behavior

2008-12-16 Business & Economics
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Release : 2008-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 846/5 ( reviews)

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Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke. This book was released on 2008-12-16. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

To Have, Or to Feel Like Having

2018
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Release : 2018
Genre :
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Book Rating : /5 ( reviews)

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Book Synopsis To Have, Or to Feel Like Having by : Dan Li

Download or read book To Have, Or to Feel Like Having written by Dan Li. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation is among one of the first to introduce the concept of psychological ownership (Jussila, Tarkiainen, Sarstedt, and Hair, 2015) into consumer well-being research. Previous studies explored how “having” something makes people happy, but they all tend to view “having” as a state of legal ownership over the objects, and neglect the role of psychological ownership. According to self-determination theory, the author suggests that psychological ownership has a stronger impact on happiness than legal ownership, because the routes to psychological ownership satisfy the basic psychological needs including competence, autonomy, and relatedness. Through three experiments, the results show: 1) consumers feel happier when they have a higher psychological ownership over an item, e.g. a book rent form a library, regardless of whether they legally own the item. This effect is mediated by the satisfaction of basic psychological needs; 2) consumers anticipate greater happiness from a product that they customized as a gift either for themselves or for their friends. This effect is mediated by increased psychological ownership towards the gift through customization; 3) experiential framing of marketing messages influence consumers’ psychological ownership positively towards the advertised product, which in turn generates greater anticipated happiness. Theoretically, this dissertation contributes to the literature by providing an enhanced understanding of consumer happiness by uncovering the role of psychological ownership in the buying process. Practically, the study will help marketers make their products/services as a better candidate for the target of psychological ownership through message design and user experience design. The research on psychological ownership in consumer well-being is still in infancy. Future research should examine the effect of psychological ownership on sustainable consumer behaviors including reducing overconsumption, encouraging recycling, and promoting sharing economy as ways to enhance well-being.

Theoretical Orientations and Practical Applications of Psychological Ownership

2017-11-27 Psychology
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Release : 2017-11-27
Genre : Psychology
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Book Rating : 475/5 ( reviews)

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Book Synopsis Theoretical Orientations and Practical Applications of Psychological Ownership by : Chantal Olckers

Download or read book Theoretical Orientations and Practical Applications of Psychological Ownership written by Chantal Olckers. This book was released on 2017-11-27. Available in PDF, EPUB and Kindle. Book excerpt: This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the practical applications within multi-cultural and cross-cultural environments. Enriched by empirical data and case studies by subject specialists in the field, this book serves as a cutting-edge benchmark for human resource management specialists, industrial psychologists, as well as students in positive organizational psychology and professionals in other fields. This book follows an in-depth view of the most recent research trends in psychological ownership. Offering practical tools of how the psychological ownership of employees could be developed in the workplace to not only enhance the performance of organisations, but to increase the commitment of employees and influence the intentions of skilled employees to remain with their organisations.

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