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The Language of Global Marketing

2021-04-13
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Release : 2021-04-13
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Kind : eBook
Book Rating : 409/5 ( reviews)

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Book Synopsis The Language of Global Marketing by : Wendy MacKenzie Pease

Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease. This book was released on 2021-04-13. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

The Language of Global Success

2019-11-19 Business & Economics
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Release : 2019-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 125/5 ( reviews)

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Book Synopsis The Language of Global Success by : Tsedal Neeley

Download or read book The Language of Global Success written by Tsedal Neeley. This book was released on 2019-11-19. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Global Marketing

2021-09-30 Business & Economics
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Release : 2021-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 66X/5 ( reviews)

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Book Synopsis Global Marketing by : Kate Gillespie

Download or read book Global Marketing written by Kate Gillespie. This book was released on 2021-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.

Global Marketing

2015-09-10 Business & Economics
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Release : 2015-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 889/5 ( reviews)

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Book Synopsis Global Marketing by : Carlyle Farrell

Download or read book Global Marketing written by Carlyle Farrell. This book was released on 2015-09-10. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

2019-06-14 Business & Economics
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Release : 2019-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 812/5 ( reviews)

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Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi. This book was released on 2019-06-14. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

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