Author : Mehdi Khosrow-Pour
Release : 2019
Genre : Communication in marketing
Kind : eBook
Book Rating : 800/5 ( reviews)
Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Mehdi Khosrow-Pour
Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Mehdi Khosrow-Pour. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--