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Improving Marketing Strategies for Private Label Products

2019-09-20 Business & Economics
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Release : 2019-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 590/5 ( reviews)

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Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf

Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf. This book was released on 2019-09-20. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Private Label Strategy

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

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Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

2016-06-20 Business & Economics
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Release : 2016-06-20
Genre : Business & Economics
Kind : eBook
Book Rating : 211/5 ( reviews)

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Book Synopsis Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by : Gómez-Suárez, Mónica

Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica. This book was released on 2016-06-20. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Private Label Business Guide for Startups

2021-08-06
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Release : 2021-08-06
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Kind : eBook
Book Rating : 669/5 ( reviews)

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Book Synopsis Private Label Business Guide for Startups by : Dylan Pop

Download or read book Private Label Business Guide for Startups written by Dylan Pop. This book was released on 2021-08-06. Available in PDF, EPUB and Kindle. Book excerpt: Are your customers looking for inexpensive business to generate a lot of money without getting trapped in taxes? Do you want to make sure that by buying one book they will come back and buy again and again? Then, you need this book in your library and your customers will never stop using it and giving it away! ? - WHY THIS BOOK CAN HELP YOUR CUSTOMERS This brand-new book is a book written for entrepreneurs by entrepreneurs. Forget the flashing banners, false promises of overnight success, and the phony internet gurus - this is business insight straight from the source. Laying it all on the line, each line of this smart guide has come together for one singular purpose: to bring your customer the undiluted truth of what it takes to make the 6-figure online business dream a reality. Your Client Will Find: à How to remove subconscious negative beliefs about money à How to create a 6-figure online business following a bullet-proof method that can count more than 2.347 case studies in the US à How to create a budget, minimize risks and start with less than 97$ à Tips and tricks to discover the most profitable trends of 2021 à The best online tools available gratis online and how to use them stress-free à How to remove problems with old documents that complicate the financial statements à How to switch from paper accounting to online accounting with the tool Quickbooks à How to manage the business portfolio in the best way and minimize risks à BONUS: How to adopt the most profitable and tax-free* strategies in 2021 Are you ready to leave a permanent imprint on the lives of your customers and their family? Click the "BUY NOW" Button, Buy THOUSANDS of Copies and Let Your Customers Rob Your Library!!

Advances in National Brand and Private Label Marketing

2020-05-13 Business & Economics
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Release : 2020-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 649/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martinez-Lopez

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez. This book was released on 2020-05-13. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

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