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Advances in National Brand and Private Label Marketing

2020-05-13 Business & Economics
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Release : 2020-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 649/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martinez-Lopez

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez. This book was released on 2020-05-13. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Advances in National Brand and Private Label Marketing

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Kind : eBook
Book Rating : 92X/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Juan Carlos Gázquez-Abad

Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Advances in National Brand and Private Label Marketing

2021-05-16 Business & Economics
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Release : 2021-05-16
Genre : Business & Economics
Kind : eBook
Book Rating : 356/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López. This book was released on 2021-05-16. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Advances in National Brand and Private Label Marketing

2023-05-19 Business & Economics
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Release : 2023-05-19
Genre : Business & Economics
Kind : eBook
Book Rating : 949/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Juan Carlos Gázquez-Abad

Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad. This book was released on 2023-05-19. Available in PDF, EPUB and Kindle. Book excerpt: The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

Advances in National Brand and Private Label Marketing

2022-05-27 Business & Economics
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Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 816/5 ( reviews)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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