Share

The Gender and Consumer Culture Reader

2000-08 Business & Economics
Download The Gender and Consumer Culture Reader PDF Online Free

Author :
Release : 2000-08
Genre : Business & Economics
Kind : eBook
Book Rating : 314/5 ( reviews)

GET EBOOK


Book Synopsis The Gender and Consumer Culture Reader by : Jennifer Scanlon

Download or read book The Gender and Consumer Culture Reader written by Jennifer Scanlon. This book was released on 2000-08. Available in PDF, EPUB and Kindle. Book excerpt: In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.

The Advertising and Consumer Culture Reader

2009 Business & Economics
Download The Advertising and Consumer Culture Reader PDF Online Free

Author :
Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The Advertising and Consumer Culture Reader by : Joseph Turow

Download or read book The Advertising and Consumer Culture Reader written by Joseph Turow. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society

The Gender and Consumer Culture Reader

2000-08 Business & Economics
Download The Gender and Consumer Culture Reader PDF Online Free

Author :
Release : 2000-08
Genre : Business & Economics
Kind : eBook
Book Rating : 322/5 ( reviews)

GET EBOOK


Book Synopsis The Gender and Consumer Culture Reader by : Jennifer Scanlon

Download or read book The Gender and Consumer Culture Reader written by Jennifer Scanlon. This book was released on 2000-08. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.

Gender, Culture, and Consumer Behavior

2012-04-27 Business & Economics
Download Gender, Culture, and Consumer Behavior PDF Online Free

Author :
Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 488/5 ( reviews)

GET EBOOK


Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes

Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Gender After Gender in Consumer Culture

2020-12-18 Business & Economics
Download Gender After Gender in Consumer Culture PDF Online Free

Author :
Release : 2020-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 125/5 ( reviews)

GET EBOOK


Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes

Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes. This book was released on 2020-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

You may also like...