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Gender After Gender in Consumer Culture

2020-12-18 Business & Economics
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Release : 2020-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 125/5 ( reviews)

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Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes

Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes. This book was released on 2020-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Gender, Culture, and Consumer Behavior

2012-04-27 Business & Economics
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Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes

Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

The Gender and Consumer Culture Reader

2000-08 Business & Economics
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Release : 2000-08
Genre : Business & Economics
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis The Gender and Consumer Culture Reader by : Jennifer Scanlon

Download or read book The Gender and Consumer Culture Reader written by Jennifer Scanlon. This book was released on 2000-08. Available in PDF, EPUB and Kindle. Book excerpt: In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.

The Cambridge Handbook of the International Psychology of Women

2020-08-06 Social Science
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Release : 2020-08-06
Genre : Social Science
Kind : eBook
Book Rating : 185/5 ( reviews)

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Book Synopsis The Cambridge Handbook of the International Psychology of Women by : Fanny M. Cheung

Download or read book The Cambridge Handbook of the International Psychology of Women written by Fanny M. Cheung. This book was released on 2020-08-06. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualities. Although genetic and biological characteristics define human beings conventionally as women and men, their experiences are contextualized in multiple dimensions in terms of gender, sexuality, class, age, ethnicity, and other social dimensions. Beyond the biological and genetic basis of gender differences, gender intersects with culture and other social locations which affect the socialization and development of women across their life span. This handbook provides a comprehensive and up-to-date resource to understand the intersectionality of gender differences, to dispel myths, and to examine gender-relevant as well as culturally relevant implications and appropriate interventions. Featuring a truly international mix of contributors, and incorporating cross-cultural research and comparative perspectives, this handbook will inform mainstream psychology of the international literature on the psychology of women and gender.

Handbook of Research on Gender and Marketing

2019
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Release : 2019
Genre :
Kind : eBook
Book Rating : 384/5 ( reviews)

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Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha

Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

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