1# Library to Find Best eBook for Read
Author : Cele Otnes
Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 464/5 ( reviews)
Book Synopsis Gender, Culture, and Consumer Behavior by : Cele Otnes
Download or read book Gender, Culture, and Consumer Behavior written by Cele Otnes. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Jennifer Scanlon
Release : 2000-08
Genre : Business & Economics
Kind : eBook
Book Rating : 314/5 ( reviews)
Book Synopsis The Gender and Consumer Culture Reader by : Jennifer Scanlon
Download or read book The Gender and Consumer Culture Reader written by Jennifer Scanlon. This book was released on 2000-08. Available in PDF, EPUB and Kindle. Book excerpt: In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.
Author : Janeen Arnold Costa
Release : 1994-08-17
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Gender Issues and Consumer Behavior by : Janeen Arnold Costa
Download or read book Gender Issues and Consumer Behavior written by Janeen Arnold Costa. This book was released on 1994-08-17. Available in PDF, EPUB and Kindle. Book excerpt: Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
Author : Susan Dobscha
Release : 2019
Genre :
Kind : eBook
Book Rating : 384/5 ( reviews)
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Author : Elisabeth Tissier-Desbordes
Release : 2020-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 125/5 ( reviews)
Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes
Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes. This book was released on 2020-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
