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Primalbranding

2006-01-24 Business & Economics
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Release : 2006-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon. This book was released on 2006-01-24. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Summary of Patrick Hanlon's Primalbranding

2022-05-09T22:59:00Z Business & Economics
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Release : 2022-05-09T22:59:00Z
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Summary of Patrick Hanlon's Primalbranding by : Everest Media,

Download or read book Summary of Patrick Hanlon's Primalbranding written by Everest Media,. This book was released on 2022-05-09T22:59:00Z. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow’s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.

Brains on Fire

2010-08-31 Business & Economics
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Release : 2010-08-31
Genre : Business & Economics
Kind : eBook
Book Rating : 188/5 ( reviews)

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Book Synopsis Brains on Fire by : Robbin Phillips

Download or read book Brains on Fire written by Robbin Phillips. This book was released on 2010-08-31. Available in PDF, EPUB and Kindle. Book excerpt: Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brand Now

2018-05-08 Business & Economics
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Release : 2018-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : 233/5 ( reviews)

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Book Synopsis Brand Now by : Nick Westergaard

Download or read book Brand Now written by Nick Westergaard. This book was released on 2018-05-08. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Superfans

2019-08-13 Brand choice
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Release : 2019-08-13
Genre : Brand choice
Kind : eBook
Book Rating : 469/5 ( reviews)

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Book Synopsis Superfans by : Pat Flynn

Download or read book Superfans written by Pat Flynn. This book was released on 2019-08-13. Available in PDF, EPUB and Kindle. Book excerpt: "Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

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