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Primalbranding

2006-01-24 Business & Economics
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Release : 2006-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon. This book was released on 2006-01-24. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Summary of Patrick Hanlon's Primalbranding

2022-05-09T22:59:00Z Business & Economics
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Release : 2022-05-09T22:59:00Z
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Summary of Patrick Hanlon's Primalbranding by : Everest Media,

Download or read book Summary of Patrick Hanlon's Primalbranding written by Everest Media,. This book was released on 2022-05-09T22:59:00Z. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow’s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.

Primalbranding

2006-02-06 Business & Economics
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Release : 2006-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 823/5 ( reviews)

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Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon. This book was released on 2006-02-06. Available in PDF, EPUB and Kindle. Book excerpt: In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Hello, My Name Is Awesome

2014-09-15 Business & Economics
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Release : 2014-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 885/5 ( reviews)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins. This book was released on 2014-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Instant Appeal

2008-11-26 Business & Economics
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Release : 2008-11-26
Genre : Business & Economics
Kind : eBook
Book Rating : 219/5 ( reviews)

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Book Synopsis Instant Appeal by : Vicki KUNKEL

Download or read book Instant Appeal written by Vicki KUNKEL. This book was released on 2008-11-26. Available in PDF, EPUB and Kindle. Book excerpt: Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!

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