Strategic Marketing Management in Asia

2016-12-22 Business & Economics

Author : Syed Saad Andaleeb
Release : 2016-12-22
Genre : Business & Economics
Kind : eBook
Book Rating : 453/5 ( reviews)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb. This book was released on 2016-12-22. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Cases in Marketing Management and Strategy

1996 Business & Economics

Author : John A. Quelch
Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Cases in Marketing Management and Strategy by : John A. Quelch

Download or read book Cases in Marketing Management and Strategy written by John A. Quelch. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Marketing Management in Asia

2015-09-03 Business & Economics

Author : Tim Andrews
Release : 2015-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 781/5 ( reviews)

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Book Synopsis Marketing Management in Asia by : Tim Andrews

Download or read book Marketing Management in Asia written by Tim Andrews. This book was released on 2015-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Strategic Marketing Management

2013 Marketing

Author : Luiz Moutinho
Release : 2013
Genre : Marketing
Kind : eBook
Book Rating : 565/5 ( reviews)

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Book Synopsis Strategic Marketing Management by : Luiz Moutinho

Download or read book Strategic Marketing Management written by Luiz Moutinho. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Wise

2003 Business enterprises

Author : Sunny T. H. Goh
Release : 2003
Genre : Business enterprises
Kind : eBook
Book Rating : 336/5 ( reviews)

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Book Synopsis Marketing Wise by : Sunny T. H. Goh

Download or read book Marketing Wise written by Sunny T. H. Goh. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

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Strategic Marketing Management in Asia

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