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Global Brand Strategy

2017-01-03 Business & Economics
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Release : 2017-01-03
Genre : Business & Economics
Kind : eBook
Book Rating : 949/5 ( reviews)

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Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp

Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp. This book was released on 2017-01-03. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

The 1-Page Marketing Plan

2021-01-25 Business & Economics
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Release : 2021-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 688/5 ( reviews)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib. This book was released on 2021-01-25. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Marketing Wise

2003 Business enterprises
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Release : 2003
Genre : Business enterprises
Kind : eBook
Book Rating : 336/5 ( reviews)

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Book Synopsis Marketing Wise by : Sunny T. H. Goh

Download or read book Marketing Wise written by Sunny T. H. Goh. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing For Dummies

2020-07-27 Business & Economics
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Release : 2020-07-27
Genre : Business & Economics
Kind : eBook
Book Rating : 491/5 ( reviews)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss. This book was released on 2020-07-27. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Relax! It's Only Social Media

2016-09-29
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Release : 2016-09-29
Genre :
Kind : eBook
Book Rating : 290/5 ( reviews)

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Book Synopsis Relax! It's Only Social Media by : Luan Wise

Download or read book Relax! It's Only Social Media written by Luan Wise. This book was released on 2016-09-29. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionYou can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option. It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point?There are lots of 'how to' books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media - the fear of not really knowing what to do, and not wanting to get it wrong.My aim, in writing this book, is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business.Who is this book for?If you're a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you're involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You'll probably be using social media already, but know you could be using it better.What you will learn in this book* That social media is not just about technology* That everything needs to start with why* What the point of social media is* Which social media platform/s you should be using* That social media is not a strategy* How to get ready to do business on social media* Why you need to listen first, then engage* That marketing is all about telling stories to the right people, at the right point in the buying process* That the power of content lies in its potential to start a conversation* If you know what you're looking for, you can focus on the measurements that matter. Wherever the future lies with social media, it's only one channel of communication. So relax!The only thing we can be certain of with social media is that it will change, so let's embrace change and focus on knowing where we want to be, and on developing a plan that will help get us there.

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