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Cases in Strategic Marketing Management

2001 Arabiske lande
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Release : 2001
Genre : Arabiske lande
Kind : eBook
Book Rating : 573/5 ( reviews)

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Book Synopsis Cases in Strategic Marketing Management by : John A. Quelch

Download or read book Cases in Strategic Marketing Management written by John A. Quelch. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.

Strategic Marketing Management in Asia

2016-12-22 Business & Economics
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Release : 2016-12-22
Genre : Business & Economics
Kind : eBook
Book Rating : 453/5 ( reviews)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb. This book was released on 2016-12-22. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Cases in Marketing Management

2011-03-28 Business & Economics
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Release : 2011-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 031/5 ( reviews)

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Book Synopsis Cases in Marketing Management by : Kenneth E. Clow

Download or read book Cases in Marketing Management written by Kenneth E. Clow. This book was released on 2011-03-28. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Cases in Marketing Management and Strategy

1985 Marketing
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Release : 1985
Genre : Marketing
Kind : eBook
Book Rating : 492/5 ( reviews)

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Book Synopsis Cases in Marketing Management and Strategy by : Roger D. Blackwell

Download or read book Cases in Marketing Management and Strategy written by Roger D. Blackwell. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

Business-to-Business Marketing Management

2012-04-04 Business & Economics
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Release : 2012-04-04
Genre : Business & Economics
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Business-to-Business Marketing Management by : Mark S. Glynn

Download or read book Business-to-Business Marketing Management written by Mark S. Glynn. This book was released on 2012-04-04. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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