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Author : Sukki Yoon
Release : 2016
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Special Issue: Social and Environmental Issues in Advertising by : Sukki Yoon
Download or read book Special Issue: Social and Environmental Issues in Advertising written by Sukki Yoon. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sukki Yoon
Release : 2018-10-11
Genre : Business & Economics
Kind : eBook
Book Rating : 526/5 ( reviews)
Book Synopsis Social and Environmental Issues in Advertising by : Sukki Yoon
Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon. This book was released on 2018-10-11. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Author : Jasmin Godemann
Release : 2011-06-08
Genre : Science
Kind : eBook
Book Rating : 974/5 ( reviews)
Book Synopsis Sustainability Communication by : Jasmin Godemann
Download or read book Sustainability Communication written by Jasmin Godemann. This book was released on 2011-06-08. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Author : Thomas C. Kinnear
Release : 1984-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear. This book was released on 1984-05. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sejung Marina Choi
Release : 2011
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Special Issue: Advertising and Social Media by : Sejung Marina Choi
Download or read book Special Issue: Advertising and Social Media written by Sejung Marina Choi. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:
