1# Library to Find Best eBook for Read
Author : Sejung Marina Choi
Release : 2011
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Special Issue: Advertising and Social Media by : Sejung Marina Choi
Download or read book Special Issue: Advertising and Social Media written by Sejung Marina Choi. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelly Rodgers
Release : 2017-02-17
Genre : Business & Economics
Kind : eBook
Book Rating : 465/5 ( reviews)
Book Synopsis Digital Advertising by : Shelly Rodgers
Download or read book Digital Advertising written by Shelly Rodgers. This book was released on 2017-02-17. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author : Thomas Poell
Release : 2021-10-14
Genre : Social Science
Kind : eBook
Book Rating : 520/5 ( reviews)
Book Synopsis Platforms and Cultural Production by : Thomas Poell
Download or read book Platforms and Cultural Production written by Thomas Poell. This book was released on 2021-10-14. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
Author : Thomas C. Kinnear
Release : 1984-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear. This book was released on 1984-05. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Frederick Hair
Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Special Issue: Social Media for Marketing and Advertising by : Neil Frederick Hair
Download or read book Special Issue: Social Media for Marketing and Advertising written by Neil Frederick Hair. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:
