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The Sustainability Communication Reader

2021-03-12 Language Arts & Disciplines
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Release : 2021-03-12
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 83X/5 ( reviews)

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Book Synopsis The Sustainability Communication Reader by : Franzisca Weder

Download or read book The Sustainability Communication Reader written by Franzisca Weder. This book was released on 2021-03-12. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.

Sustainability Communication

2011-06-08 Science
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Release : 2011-06-08
Genre : Science
Kind : eBook
Book Rating : 974/5 ( reviews)

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Book Synopsis Sustainability Communication by : Jasmin Godemann

Download or read book Sustainability Communication written by Jasmin Godemann. This book was released on 2011-06-08. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

Communicating Sustainability

2018-07-27 Business & Economics
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Release : 2018-07-27
Genre : Business & Economics
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Communicating Sustainability by : Margaret Robertson

Download or read book Communicating Sustainability written by Margaret Robertson. This book was released on 2018-07-27. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and comprehensible. To do this, it brings together research from a range of specialties including cognitive psychology, visual perception, communication studies, environmental design, interpretive exhibit design, interpretive signage, wayfinding, storytelling, courtroom litigation, information graphics, and graphic design to illustrate not only what approaches are effective but why they work as they do. The topic of sustainability is vast and complex. It interconnects multiple dimensions of human culture and the biosphere and involves a myriad of systems and processes, many of which are too large, too small, too fast, or too slow to see. Many people find verbal explanations about all of this too abstract or too complicated to understand, and for most people the concepts of sustainability are regarded as quirky, peripheral, and not essential to everyday life. Yet the challenges of sustainability concern the very survival of most species of life on Earth, including the human species. In order for life as we know it to survive and thrive into the future, sustainability must become broadly understood—by everyone, not just activists or specialists. This book offers tools to help make complex systems and nuanced, abstract ideas concrete and comprehensible to the broadest range of people. The goal of communication, and of this book, is to build understanding.

The Handbook of International Trends in Environmental Communication

2021-12-27 Language Arts & Disciplines
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Release : 2021-12-27
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 389/5 ( reviews)

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Book Synopsis The Handbook of International Trends in Environmental Communication by : Bruno Takahashi

Download or read book The Handbook of International Trends in Environmental Communication written by Bruno Takahashi. This book was released on 2021-12-27. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.

Communicating Sustainability for the Green Economy

2015-01-28 Business & Economics
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Release : 2015-01-28
Genre : Business & Economics
Kind : eBook
Book Rating : 023/5 ( reviews)

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Book Synopsis Communicating Sustainability for the Green Economy by : Lynn R Kahle

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle. This book was released on 2015-01-28. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

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