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Resistance and Persuasion

2004-02-26 Psychology
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Release : 2004-02-26
Genre : Psychology
Kind : eBook
Book Rating : 383/5 ( reviews)

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Book Synopsis Resistance and Persuasion by : Eric S. Knowles

Download or read book Resistance and Persuasion written by Eric S. Knowles. This book was released on 2004-02-26. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Resistance is Useless

2011-06-15 Business & Economics
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Release : 2011-06-15
Genre : Business & Economics
Kind : eBook
Book Rating : 031/5 ( reviews)

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Book Synopsis Resistance is Useless by : Geoffrey Burch

Download or read book Resistance is Useless written by Geoffrey Burch. This book was released on 2011-06-15. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

The Oxford Handbook of Social Influence

2017 Psychology
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Release : 2017
Genre : Psychology
Kind : eBook
Book Rating : 876/5 ( reviews)

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Book Synopsis The Oxford Handbook of Social Influence by : Stephen G. Harkins

Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.

Hidden Persuasion

2019-07-16 Design
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Release : 2019-07-16
Genre : Design
Kind : eBook
Book Rating : 316/5 ( reviews)

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Book Synopsis Hidden Persuasion by : Marc Andrews

Download or read book Hidden Persuasion written by Marc Andrews. This book was released on 2019-07-16. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

The Science of Social Influence

2011-02-25 Psychology
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Release : 2011-02-25
Genre : Psychology
Kind : eBook
Book Rating : 030/5 ( reviews)

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Book Synopsis The Science of Social Influence by : Anthony R. Pratkanis

Download or read book The Science of Social Influence written by Anthony R. Pratkanis. This book was released on 2011-02-25. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

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