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Hidden Persuasion

2019-07-16 Design
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Release : 2019-07-16
Genre : Design
Kind : eBook
Book Rating : 316/5 ( reviews)

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Book Synopsis Hidden Persuasion by : Marc Andrews

Download or read book Hidden Persuasion written by Marc Andrews. This book was released on 2019-07-16. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

Persuasion

2018-03-28 Social Science
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Release : 2018-03-28
Genre : Social Science
Kind : eBook
Book Rating : 690/5 ( reviews)

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Book Synopsis Persuasion by : Jasper Kim

Download or read book Persuasion written by Jasper Kim. This book was released on 2018-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

The Hidden Persuaders

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 106/5 ( reviews)

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Book Synopsis The Hidden Persuaders by : Vance Packard

Download or read book The Hidden Persuaders written by Vance Packard. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Modern Persuasion Strategies

1984 Selling
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Release : 1984
Genre : Selling
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Modern Persuasion Strategies by : Donald J. Moine

Download or read book Modern Persuasion Strategies written by Donald J. Moine. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt:

Dark Persuasion

2021-08-10 Psychology
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Release : 2021-08-10
Genre : Psychology
Kind : eBook
Book Rating : 176/5 ( reviews)

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Book Synopsis Dark Persuasion by : Joel E. Dimsdale

Download or read book Dark Persuasion written by Joel E. Dimsdale. This book was released on 2021-08-10. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

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