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The Hidden Persuaders

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 106/5 ( reviews)

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Book Synopsis The Hidden Persuaders by : Vance Packard

Download or read book The Hidden Persuaders written by Vance Packard. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

The Persuaders

2016-02-04 Social Science
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Release : 2016-02-04
Genre : Social Science
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis The Persuaders by : James Garvey

Download or read book The Persuaders written by James Garvey. This book was released on 2016-02-04. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

Hidden Persuaders in Cocoa and Chocolate

2018-02-03 Technology & Engineering
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Release : 2018-02-03
Genre : Technology & Engineering
Kind : eBook
Book Rating : 489/5 ( reviews)

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Book Synopsis Hidden Persuaders in Cocoa and Chocolate by : Renata Januszewska

Download or read book Hidden Persuaders in Cocoa and Chocolate written by Renata Januszewska. This book was released on 2018-02-03. Available in PDF, EPUB and Kindle. Book excerpt: Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Vance Packard and American Social Criticism

2000-11-09 Biography & Autobiography
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Release : 2000-11-09
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 118/5 ( reviews)

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Book Synopsis Vance Packard and American Social Criticism by : Daniel Horowitz

Download or read book Vance Packard and American Social Criticism written by Daniel Horowitz. This book was released on 2000-11-09. Available in PDF, EPUB and Kindle. Book excerpt: Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

The Waste Makers

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 370/5 ( reviews)

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Book Synopsis The Waste Makers by : Vance Packard

Download or read book The Waste Makers written by Vance Packard. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben.

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