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Principles of Integrated Marketing Communications: A Malaysia Casebook

2022-10-18 Business & Economics
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Release : 2022-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 334/5 ( reviews)

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Book Synopsis Principles of Integrated Marketing Communications: A Malaysia Casebook by : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor

Download or read book Principles of Integrated Marketing Communications: A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor. This book was released on 2022-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

Principles of Integrated Marketing Communications

2021-02-23 Business & Economics
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Release : 2021-02-23
Genre : Business & Economics
Kind : eBook
Book Rating : 514/5 ( reviews)

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Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang. This book was released on 2021-02-23. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Integrated Marketing Communications

2014-01-02 Business & Economics
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Release : 2014-01-02
Genre : Business & Economics
Kind : eBook
Book Rating : 188/5 ( reviews)

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Book Synopsis Integrated Marketing Communications by : Lawrence Ang

Download or read book Integrated Marketing Communications written by Lawrence Ang. This book was released on 2014-01-02. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

Integrated Marketing Communications

2012-05-23 Business & Economics
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Release : 2012-05-23
Genre : Business & Economics
Kind : eBook
Book Rating : 075/5 ( reviews)

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Book Synopsis Integrated Marketing Communications by : Tony Yeshin

Download or read book Integrated Marketing Communications written by Tony Yeshin. This book was released on 2012-05-23. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Integrated Marketing Communication: Putting the Human Person at the Core

2020
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Release : 2020
Genre :
Kind : eBook
Book Rating : 047/5 ( reviews)

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Book Synopsis Integrated Marketing Communication: Putting the Human Person at the Core by : JERRY. KLIATCHKO

Download or read book Integrated Marketing Communication: Putting the Human Person at the Core written by JERRY. KLIATCHKO. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

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