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Integrated Marketing Communication

2019-10-29 Social Science
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Release : 2019-10-29
Genre : Social Science
Kind : eBook
Book Rating : 394/5 ( reviews)

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Book Synopsis Integrated Marketing Communication by : Jerry Kliatchko

Download or read book Integrated Marketing Communication written by Jerry Kliatchko. This book was released on 2019-10-29. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

Marketing Communications in Emerging Economies, Volume I

2021-10-28 Business & Economics
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Release : 2021-10-28
Genre : Business & Economics
Kind : eBook
Book Rating : 290/5 ( reviews)

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Book Synopsis Marketing Communications in Emerging Economies, Volume I by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume I written by Thomas Anning-Dorson. This book was released on 2021-10-28. Available in PDF, EPUB and Kindle. Book excerpt: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.

Integral Communication and Digital Identity

2023-12-16 Social Science
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Release : 2023-12-16
Genre : Social Science
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis Integral Communication and Digital Identity by : Ozren Rafajac

Download or read book Integral Communication and Digital Identity written by Ozren Rafajac. This book was released on 2023-12-16. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how taxonomy can be used to describe and connect social actors in an integral way. Integral communication refers to a specific way of open information exchange which uses all qualities and preferences of subjects in conversation and allows anonymous feedback exchange, which enhances trust, learning and development. The role of integral communication is to promote perceptiveness, collaboration, personal development, and organizational learning among all the actors involved. In this book, the authors propose a new original way of digital communication that uses tags and their metadata to describe qualities and preferences of a particular node in the network. Although most social networks, sharing platforms and e-government frameworks are already applying taxonomies and social tagging to define user identity, none of them is focused on tags exclusively, while within an integral communication framework they represent the basic element of user definition and networking. In addition, other social platforms rarely allow anonymous feedback exchange, and they are usually not focused on the personal development of their end-users. Aside from helping actors present their attributes and preferences, integral communication promotes teamwork, sustainability, trust, organisational learning, and personalized communication with AI machines. After reading this book, readers will learn how to harness the power of integral networking and understand why anonymous feedback is a critical element for learning and development.

Corporate Communication and Integrated Marketing Communication

2023-06-05 Language Arts & Disciplines
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Release : 2023-06-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 839/5 ( reviews)

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Book Synopsis Corporate Communication and Integrated Marketing Communication by : Christina L. McDowell Marinchak

Download or read book Corporate Communication and Integrated Marketing Communication written by Christina L. McDowell Marinchak. This book was released on 2023-06-05. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.

Human Factors, Business Management and Society

2022-07-24 Technology & Engineering
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Release : 2022-07-24
Genre : Technology & Engineering
Kind : eBook
Book Rating : 32X/5 ( reviews)

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Book Synopsis Human Factors, Business Management and Society by : Vesa Salminen

Download or read book Human Factors, Business Management and Society written by Vesa Salminen . This book was released on 2022-07-24. Available in PDF, EPUB and Kindle. Book excerpt: Human Factors, Business Management and Society Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

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