Share

Principles of Integrated Marketing Communications

2021-02-23 Business & Economics
Download Principles of Integrated Marketing Communications PDF Online Free

Author :
Release : 2021-02-23
Genre : Business & Economics
Kind : eBook
Book Rating : 514/5 ( reviews)

GET EBOOK


Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang. This book was released on 2021-02-23. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Principles of Integrated Marketing Communications

2021-02-23 Business & Economics
Download Principles of Integrated Marketing Communications PDF Online Free

Author :
Release : 2021-02-23
Genre : Business & Economics
Kind : eBook
Book Rating : 119/5 ( reviews)

GET EBOOK


Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang. This book was released on 2021-02-23. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Principles of Integrated Marketing Communications

2014-01-02 Business & Economics
Download Principles of Integrated Marketing Communications PDF Online Free

Author :
Release : 2014-01-02
Genre : Business & Economics
Kind : eBook
Book Rating : 08X/5 ( reviews)

GET EBOOK


Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang. This book was released on 2014-01-02. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts). Each chapter contains a 'Further thinking' section, giving readers the opportunity to extend their understanding of the conceptual and historical underpinnings of IMC, and teaching them how to analyse and overcome problems when devising an IMC strategy. Each chapter also includes learning objectives and review questions, to reinforce knowledge. Additional material - including extra case studies and topical multimedia files - is available on the companion website at www.cambridge.edu.au/academic/imc.

Principles of Integrated Marketing Communications: A Malaysia Casebook

2022-10-18 Business & Economics
Download Principles of Integrated Marketing Communications: A Malaysia Casebook PDF Online Free

Author :
Release : 2022-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 334/5 ( reviews)

GET EBOOK


Book Synopsis Principles of Integrated Marketing Communications: A Malaysia Casebook by : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor

Download or read book Principles of Integrated Marketing Communications: A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor. This book was released on 2022-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

Integrated Marketing Communication

2019-12-20
Download Integrated Marketing Communication PDF Online Free

Author :
Release : 2019-12-20
Genre :
Kind : eBook
Book Rating : 820/5 ( reviews)

GET EBOOK


Book Synopsis Integrated Marketing Communication by : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)

Download or read book Integrated Marketing Communication written by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.). This book was released on 2019-12-20. Available in PDF, EPUB and Kindle. Book excerpt:

You may also like...