Predatory Thinking

2013-05-23 Business & Economics

Author : Dave Trott
Release : 2013-05-23
Genre : Business & Economics
Kind : eBook
Book Rating : 392/5 ( reviews)

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Book Synopsis Predatory Thinking by : Dave Trott

Download or read book Predatory Thinking written by Dave Trott. This book was released on 2013-05-23. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Predatory Thinking

2013-06-01 Business & Economics

Author : Dave Trott
Release : 2013-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 538/5 ( reviews)

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Book Synopsis Predatory Thinking by : Dave Trott

Download or read book Predatory Thinking written by Dave Trott. This book was released on 2013-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. You're crazy, you'll never out-run a tiger, says the other explorer. I don't have to out-run the tiger, he replies. I just have to out-run you. Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

One Plus One Equals Three

2015-06-04 Business & Economics

Author : Dave Trott
Release : 2015-06-04
Genre : Business & Economics
Kind : eBook
Book Rating : 864/5 ( reviews)

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Book Synopsis One Plus One Equals Three by : Dave Trott

Download or read book One Plus One Equals Three written by Dave Trott. This book was released on 2015-06-04. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

The Power of Ignorance

2021-02-09 Business & Economics

Author : Dave Trott
Release : 2021-02-09
Genre : Business & Economics
Kind : eBook
Book Rating : 36X/5 ( reviews)

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Book Synopsis The Power of Ignorance by : Dave Trott

Download or read book The Power of Ignorance written by Dave Trott. This book was released on 2021-02-09. Available in PDF, EPUB and Kindle. Book excerpt: “The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”

Creative Mischief

2009 Advertising

Author : Dave Trott
Release : 2009
Genre : Advertising
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis Creative Mischief by : Dave Trott

Download or read book Creative Mischief written by Dave Trott. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

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