1# Library to Find Best eBook for Read
Author : Dave Trott
Release : 2009
Genre : Advertising
Kind : eBook
Book Rating : 705/5 ( reviews)
Book Synopsis Creative Mischief by : Dave Trott
Download or read book Creative Mischief written by Dave Trott. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew McStay
Release : 2013-06-19
Genre : Social Science
Kind : eBook
Book Rating : 305/5 ( reviews)
Book Synopsis Creativity and Advertising by : Andrew McStay
Download or read book Creativity and Advertising written by Andrew McStay. This book was released on 2013-06-19. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Author : Danielle Gillespie-Hallinan
Release : 2017-10-27
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 006/5 ( reviews)
Book Synopsis Moose Mischief by : Danielle Gillespie-Hallinan
Download or read book Moose Mischief written by Danielle Gillespie-Hallinan. This book was released on 2017-10-27. Available in PDF, EPUB and Kindle. Book excerpt: Cooper has the clever idea of making his mom pancakes for her birthday, and his friend the moose offers to help. The moose claims he's the best chef in Alaska, but is he really? Find out if Cooper's mom is happy about the surprise awaiting her in the kitchen!
Author : Ray Simon
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Mischief Marketing by : Ray Simon
Download or read book Mischief Marketing written by Ray Simon. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.
Author : David Gillespie
Release : 2013-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 046/5 ( reviews)
Book Synopsis How To Be Interesting by : David Gillespie
Download or read book How To Be Interesting written by David Gillespie. This book was released on 2013-04-08. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent, colourful guide to becoming more interesting and successful by gaining self-knowledge and building your confidence and charisma In addition to having scads of acting and writing credits between them, actor David Gillespie and writer Mark Warren are co-founders of a unique organization. Called The Speechworks, it is a group of performance-based professionals who draw upon their professional expertise to teach clients—including businesspeople, sports stars, politicians, actors, writers and celebrities—the skills they need to communicate more effectively, to impress others with charisma and find greater success at work and in life. In this wildly funny, irreverent and practical guide they share their proprietary formula for achieving a heightened and sustained level of interestingness. Practical tips for achieving everyday interestingness, along with personality tests to aid self-knowledge Tons of fascinating quotes, outrageous humour and vibrant visual material—including mindmaps and infographics Everything you need to increase your personal appeal, engage more effectively with those around you and lead a more enjoyable and fulfilling life The Speechworks clients include Fortune 500 & FTSE 100 companies, professional bodies, start-ups and SMEs, charities, politicians and sports personalities
