1# Library to Find Best eBook for Read
Author : Stephen Baker
Release : 1983
Genre : Business & Economics
Kind : eBook
Book Rating : 535/5 ( reviews)
Book Synopsis Systematic Approach to Advertising Creativity by : Stephen Baker
Download or read book Systematic Approach to Advertising Creativity written by Stephen Baker. This book was released on 1983. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luke Sullivan
Release : 2008-04-11
Genre : Business & Economics
Kind : eBook
Book Rating : 712/5 ( reviews)
Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan. This book was released on 2008-04-11. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Author : Bonnie L. Drewniany
Release : 2008
Genre : Advertising
Kind : eBook
Book Rating : 207/5 ( reviews)
Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany
Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Author : Paul Kemp-Robertson
Release : 2018-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 985/5 ( reviews)
Book Synopsis The Contagious Commandments by : Paul Kemp-Robertson
Download or read book The Contagious Commandments written by Paul Kemp-Robertson. This book was released on 2018-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Author : Paul Feldwick
Release : 2021-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 997/5 ( reviews)
Book Synopsis Why Does The Pedlar Sing? by : Paul Feldwick
Download or read book Why Does The Pedlar Sing? written by Paul Feldwick. This book was released on 2021-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
