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Creative Strategy in Advertising

2008 Advertising
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Release : 2008
Genre : Advertising
Kind : eBook
Book Rating : 207/5 ( reviews)

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Book Synopsis Creative Strategy in Advertising by : Bonnie L. Drewniany

Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

Advertising Creative

2015-12-10 Language Arts & Disciplines
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Release : 2015-12-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 402/5 ( reviews)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel. This book was released on 2015-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Creative Strategy and the Business of Design

2016-06-14 Design
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Release : 2016-06-14
Genre : Design
Kind : eBook
Book Rating : 559/5 ( reviews)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis. This book was released on 2016-06-14. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Creative Strategy in Advertising

1985 Business & Economics
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Author :
Release : 1985
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Creative Strategy in Advertising by : A. Jerome Jewler

Download or read book Creative Strategy in Advertising written by A. Jerome Jewler. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

Creative Strategies

2010-12-14 Business & Economics
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Release : 2010-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 402/5 ( reviews)

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Book Synopsis Creative Strategies by : Mario Pricken

Download or read book Creative Strategies written by Mario Pricken. This book was released on 2010-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination. Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.

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