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One Plus One Equals Three

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Author :
Release : 2015-06-04
Genre : Business & Economics
Kind : eBook
Book Rating : 864/5 ( reviews)

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Book Synopsis One Plus One Equals Three by : Dave Trott

Download or read book One Plus One Equals Three written by Dave Trott. This book was released on 2015-06-04. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

Creative Mischief

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Author :
Release : 2009
Genre : Advertising
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis Creative Mischief by : Dave Trott

Download or read book Creative Mischief written by Dave Trott. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

One Plus One Equals One

Download One Plus One Equals One PDF Online Free

Author :
Release : 2014-06-26
Genre : Science
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis One Plus One Equals One by : John Archibald

Download or read book One Plus One Equals One written by John Archibald. This book was released on 2014-06-26. Available in PDF, EPUB and Kindle. Book excerpt: We are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.

1+1

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Author :
Release : 2010
Genre : Addition
Kind : eBook
Book Rating : 956/5 ( reviews)

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Book Synopsis 1+1 by : David LaRochelle

Download or read book 1+1 written by David LaRochelle. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Colorful illustrations and unusual calculations encourage children to think about numbers in a creative way. 1+1=14? One ant and one spider equals 14 legs.

Principia Mathematica

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Author :
Release : 1910
Genre : Logic, Symbolic and mathematical
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Principia Mathematica by : Alfred North Whitehead

Download or read book Principia Mathematica written by Alfred North Whitehead. This book was released on 1910. Available in PDF, EPUB and Kindle. Book excerpt:

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