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Online review trust factors. Characteristics and person-specific reputation

2022-01-11 Business & Economics
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Release : 2022-01-11
Genre : Business & Economics
Kind : eBook
Book Rating : 764/5 ( reviews)

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Book Synopsis Online review trust factors. Characteristics and person-specific reputation by : Sebastian Hochreiter

Download or read book Online review trust factors. Characteristics and person-specific reputation written by Sebastian Hochreiter. This book was released on 2022-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Vienna University of Economics and Business (Institute for Entrepreneurship & Innovation), language: English, abstract: This thesis is about the Online review trust factors and the characteristics and person-specific reputation. Especially abou the question, "Which factors make online reviews trustworthy?" Online reviews are more and more used by consumers trying to make an informed decision whether to buy a product or service. Trust plays a central moderating role in this decision-making process. However, specific factors that lead to the emergence of trust have not been identified and subsumed among scholars. This thesis aims to fill this gap by addressing empirically proven conceptualizations of trust factors and evaluating them within an online setting and demonstrating these factors by descriptive visual aids. The results show that consumers essentially use review characteristics and person-specific factors to assess trustworthiness. The review length, its writing style, real pictures, and the review’s extremity primarily influence trustworthiness. The number of submissions of a reviewer, certain review patterns, virtual badges, real profile pictures, and real names with contact information secondarily influence trustworthiness. If a review is perceived as untrustworthy, it gets discounted by consumers.

Measuring Electronic Word-of-Mouth Effectiveness

2016-10-04 Business & Economics
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Release : 2016-10-04
Genre : Business & Economics
Kind : eBook
Book Rating : 891/5 ( reviews)

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Book Synopsis Measuring Electronic Word-of-Mouth Effectiveness by : Wolfgang Weitzl

Download or read book Measuring Electronic Word-of-Mouth Effectiveness written by Wolfgang Weitzl. This book was released on 2016-10-04. Available in PDF, EPUB and Kindle. Book excerpt: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.

Online Marketing

2011-05-09 Business & Economics
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Release : 2011-05-09
Genre : Business & Economics
Kind : eBook
Book Rating : 77X/5 ( reviews)

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Book Synopsis Online Marketing by : Murray Newlands

Download or read book Online Marketing written by Murray Newlands. This book was released on 2011-05-09. Available in PDF, EPUB and Kindle. Book excerpt: This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?

The Four Factors of Trust

2022-10-25 Business & Economics
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Release : 2022-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 020/5 ( reviews)

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Book Synopsis The Four Factors of Trust by : Ashley Reichheld

Download or read book The Four Factors of Trust written by Ashley Reichheld. This book was released on 2022-10-25. Available in PDF, EPUB and Kindle. Book excerpt: The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.

Online Reputation Management in Destination and Hospitality

2023-02-09 Business & Economics
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Release : 2023-02-09
Genre : Business & Economics
Kind : eBook
Book Rating : 755/5 ( reviews)

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Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti

Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti. This book was released on 2023-02-09. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

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