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Online Reputation Management in Destination and Hospitality

2023-02-09 Business & Economics
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Release : 2023-02-09
Genre : Business & Economics
Kind : eBook
Book Rating : 771/5 ( reviews)

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Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti

Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti. This book was released on 2023-02-09. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

2022-02-19 Business & Economics
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Release : 2022-02-19
Genre : Business & Economics
Kind : eBook
Book Rating : 086/5 ( reviews)

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Book Synopsis Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality by : Gustavo, Nuno

Download or read book Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality written by Gustavo, Nuno. This book was released on 2022-02-19. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Tourism Destination Management

2019-09-18 Business & Economics
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Release : 2019-09-18
Genre : Business & Economics
Kind : eBook
Book Rating : 713/5 ( reviews)

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Book Synopsis Tourism Destination Management by : Manuel Rodríguez-Díaz

Download or read book Tourism Destination Management written by Manuel Rodríguez-Díaz. This book was released on 2019-09-18. Available in PDF, EPUB and Kindle. Book excerpt: This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.

Destination Brands

2012-05-23 Business & Economics
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Release : 2012-05-23
Genre : Business & Economics
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan. This book was released on 2012-05-23. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Place Branding

2016-01-18 Business & Economics
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Release : 2016-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 024/5 ( reviews)

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Book Synopsis Place Branding by : R. Govers

Download or read book Place Branding written by R. Govers. This book was released on 2016-01-18. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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