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The 6 Imperatives of Marketing

1992-01-01 Business & Economics
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Release : 1992-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 420/5 ( reviews)

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Book Synopsis The 6 Imperatives of Marketing by : Allan J. Magrath

Download or read book The 6 Imperatives of Marketing written by Allan J. Magrath. This book was released on 1992-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to apply the successes of over 300 organizations who concentrated on marketing productivity, innovation, distribution channels, alliances, globalization, and quality to become market leaders

New Marketing Imperatives

1995 Business & Economics
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Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : 517/5 ( reviews)

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Book Synopsis New Marketing Imperatives by : Bozidar Yovovich

Download or read book New Marketing Imperatives written by Bozidar Yovovich. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business environment. Comprehensive coverage of trends in company downsizing and the flattening of hierarchies, the widespread implementation of TQM practices and growing international markets and competition. Features scores of examples and cases, plus interviews with leading marketers who are predicting and profiting from new trends and strategies.

The Global Marketing Imperative

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : 108/5 ( reviews)

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Book Synopsis The Global Marketing Imperative by : Michael R. Czinkota

Download or read book The Global Marketing Imperative written by Michael R. Czinkota. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

New Branding Imperatives

2010 Brand name products
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Release : 2010
Genre : Brand name products
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis New Branding Imperatives by : Kevin Lane Keller

Download or read book New Branding Imperatives written by Kevin Lane Keller. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

Social Marketing

1985 Business & Economics
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Release : 1985
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Social Marketing by : Richard K. Manoff

Download or read book Social Marketing written by Richard K. Manoff. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

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