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The Global Marketing Imperative

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : 108/5 ( reviews)

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Book Synopsis The Global Marketing Imperative by : Michael R. Czinkota

Download or read book The Global Marketing Imperative written by Michael R. Czinkota. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

The Global Marketing Imperative

2009 Export marketing
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Author :
Release : 2009
Genre : Export marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Global Marketing Imperative by :

Download or read book The Global Marketing Imperative written by . This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing

1985 Export marketing
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Release : 1985
Genre : Export marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Global Marketing by : Erwin Buske

Download or read book Global Marketing written by Erwin Buske. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

The 6 Imperatives of Marketing

1992-01-01 Business & Economics
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Release : 1992-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 420/5 ( reviews)

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Book Synopsis The 6 Imperatives of Marketing by : Allan J. Magrath

Download or read book The 6 Imperatives of Marketing written by Allan J. Magrath. This book was released on 1992-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to apply the successes of over 300 organizations who concentrated on marketing productivity, innovation, distribution channels, alliances, globalization, and quality to become market leaders

The Export Marketing Imperative

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Export Marketing Imperative by : Michael R. Czinkota

Download or read book The Export Marketing Imperative written by Michael R. Czinkota. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

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