1# Library to Find Best eBook for Read
Author : Kevin Lane Keller
Release : 2010
Genre : Brand name products
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis New Branding Imperatives by : Kevin Lane Keller
Download or read book New Branding Imperatives written by Kevin Lane Keller. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kartikeya Kompella
Release : 2014-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)
Book Synopsis The Brand Challenge by : Kartikeya Kompella
Download or read book The Brand Challenge written by Kartikeya Kompella. This book was released on 2014-11-03. Available in PDF, EPUB and Kindle. Book excerpt: The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
Author : William Rosen
Release : 2016-11-29
Genre : Business & Economics
Kind : eBook
Book Rating : 059/5 ( reviews)
Book Synopsis The Activation Imperative by : William Rosen
Download or read book The Activation Imperative written by William Rosen. This book was released on 2016-11-29. Available in PDF, EPUB and Kindle. Book excerpt: How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Author : Bozidar Yovovich
Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : 517/5 ( reviews)
Book Synopsis New Marketing Imperatives by : Bozidar Yovovich
Download or read book New Marketing Imperatives written by Bozidar Yovovich. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business environment. Comprehensive coverage of trends in company downsizing and the flattening of hierarchies, the widespread implementation of TQM practices and growing international markets and competition. Features scores of examples and cases, plus interviews with leading marketers who are predicting and profiting from new trends and strategies.
Author : Steven Chen
Release : 2018-05-26
Genre : Business & Economics
Kind : eBook
Book Rating : 680/5 ( reviews)
Book Synopsis The Design Imperative by : Steven Chen
Download or read book The Design Imperative written by Steven Chen. This book was released on 2018-05-26. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
