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Media, Telecommunications and Business Strategy

2020-07-19 Language Arts & Disciplines
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Release : 2020-07-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 422/5 ( reviews)

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Book Synopsis Media, Telecommunications and Business Strategy by : Richard A. Gershon

Download or read book Media, Telecommunications and Business Strategy written by Richard A. Gershon. This book was released on 2020-07-19. Available in PDF, EPUB and Kindle. Book excerpt: As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.

Telecommunications and Business Strategy

2009-03-04 Language Arts & Disciplines
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Release : 2009-03-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 54X/5 ( reviews)

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Book Synopsis Telecommunications and Business Strategy by : Richard A. Gershon

Download or read book Telecommunications and Business Strategy written by Richard A. Gershon. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652

2013-01-01
Download Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652 PDF Online Free

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Release : 2013-01-01
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Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652 by : Cram101 Textbook Reviews

Download or read book Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652 written by Cram101 Textbook Reviews. This book was released on 2013-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415517652 .

Leveraging Mobile Media

2005-02-24 Business & Economics
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Release : 2005-02-24
Genre : Business & Economics
Kind : eBook
Book Rating : 757/5 ( reviews)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann. This book was released on 2005-02-24. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications emerges as a new digital distribution platform for media content due to the migration to next generations' networks and their capabilities for broadband data communications. As such, mobile communications offers opportunities for media development because of an increased overlap between interpersonal and group communications with mass media communications, ubiquitous access to trusted media brands as well as integrated cross-network strategies for media content. The book takes two different viewpoints on potential levers for the developments of the media industry and mobile media: from a competitive strategy point of view it assesses the potentials for an extension of cross-media strategies; from a public policy point of view the book investigates demands and requirements for innovation policy that foster innovation in mobile media markets. TOC:Introduction.- Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.- Conclusion

Digital Media and Innovation

2016-02-11 Language Arts & Disciplines
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Release : 2016-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 548/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon. This book was released on 2016-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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