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Telecommunications and Business Strategy

2009-03-04 Language Arts & Disciplines
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Release : 2009-03-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 558/5 ( reviews)

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Book Synopsis Telecommunications and Business Strategy by : Richard A. Gershon

Download or read book Telecommunications and Business Strategy written by Richard A. Gershon. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Media, Telecommunications and Business Strategy

2020-07-19 Language Arts & Disciplines
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Release : 2020-07-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 422/5 ( reviews)

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Book Synopsis Media, Telecommunications and Business Strategy by : Richard A. Gershon

Download or read book Media, Telecommunications and Business Strategy written by Richard A. Gershon. This book was released on 2020-07-19. Available in PDF, EPUB and Kindle. Book excerpt: As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.

Telecommunication Markets

2009-06-12 Business & Economics
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Release : 2009-06-12
Genre : Business & Economics
Kind : eBook
Book Rating : 822/5 ( reviews)

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Book Synopsis Telecommunication Markets by : Brigitte Preissl

Download or read book Telecommunication Markets written by Brigitte Preissl. This book was released on 2009-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.

Media, Telecommunications, and Business Strategy

2013-07-18 Language Arts & Disciplines
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Release : 2013-07-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis Media, Telecommunications, and Business Strategy by : Richard A. Gershon

Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon. This book was released on 2013-07-18. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Telecommunications in Business

1996 Business communication
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Release : 1996
Genre : Business communication
Kind : eBook
Book Rating : 877/5 ( reviews)

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Book Synopsis Telecommunications in Business by : John Vargo

Download or read book Telecommunications in Business written by John Vargo. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications in Business: Strategy and Application explains the primary principles of how networks may be used as strategic tools in business. Students are introduced to practical applications of networking in business through case studies and to the major principles of local and wide area networks. They will also learn the methodologies and skills necessary to analyze the networking requirements of a specific organization and how the proper selection of a network solution will suit the organizations in question. Telecommunications in Business: Strategy and Application is suitable for upper-level undergraduate and MBA students concentrating in Information Systems in business schools, particularly those taking the core curriculum course called Data Communications or Telecommunications.

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