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Digital Media and Innovation

2016-02-11 Language Arts & Disciplines
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Release : 2016-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 548/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon. This book was released on 2016-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Digital Media and Innovation

2021-12-07 Social Science
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Release : 2021-12-07
Genre : Social Science
Kind : eBook
Book Rating : 834/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Timothy Atkinson

Download or read book Digital Media and Innovation written by Timothy Atkinson. This book was released on 2021-12-07. Available in PDF, EPUB and Kindle. Book excerpt: Any media that is encoded in machine-readable formats is known as digital media. It can be created, distributed, viewed, modified and preserved on digital electronic devices. Software, digital video, digital images, web pages and websites, video games as well as social media, digital audio, data and databases are some common examples of digital media. Digital communication refers to the transmission of information through methods in which data is encoded into a binary code and then transmitted to other devices, which decode the data into a format that can be understood by the receiver. This book aims to shed light on some of the unexplored aspects of digital media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.

Digital Media and Innovation

2024-03-26 Business & Economics
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Release : 2024-03-26
Genre : Business & Economics
Kind : eBook
Book Rating : 397/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon. This book was released on 2024-03-26. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Digital Media in East Asia

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Genre :
Kind : eBook
Book Rating : 227/5 ( reviews)

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Book Synopsis Digital Media in East Asia by :

Download or read book Digital Media in East Asia written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Media Innovation and Entrepreneurship

2017-10-24
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Release : 2017-10-24
Genre :
Kind : eBook
Book Rating : 004/5 ( reviews)

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Book Synopsis Media Innovation and Entrepreneurship by : Michelle Ferrier

Download or read book Media Innovation and Entrepreneurship written by Michelle Ferrier. This book was released on 2017-10-24. Available in PDF, EPUB and Kindle. Book excerpt: Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

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