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Marketing the Green School: Form, Function, and the Future

2014-07-31 Education
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Release : 2014-07-31
Genre : Education
Kind : eBook
Book Rating : 138/5 ( reviews)

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Book Synopsis Marketing the Green School: Form, Function, and the Future by : Chan, Tak C.

Download or read book Marketing the Green School: Form, Function, and the Future written by Chan, Tak C.. This book was released on 2014-07-31. Available in PDF, EPUB and Kindle. Book excerpt: As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Green Marketing as a Positive Driver Toward Business Sustainability

2019 Green marketing
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Release : 2019
Genre : Green marketing
Kind : eBook
Book Rating : 595/5 ( reviews)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Vannie Naidoo

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Vannie Naidoo. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

The Green Marketing Manifesto

2009-08-11 Business & Economics
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Release : 2009-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 312/5 ( reviews)

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Book Synopsis The Green Marketing Manifesto by : John Grant

Download or read book The Green Marketing Manifesto written by John Grant. This book was released on 2009-08-11. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Importance of Green Marketing at Present and Future

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : 346/5 ( reviews)

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Book Synopsis Importance of Green Marketing at Present and Future by : Haradhan Mohajan

Download or read book Importance of Green Marketing at Present and Future written by Haradhan Mohajan. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing is the marketing of products which are considered not to be harmful for environment. In the 21st century the world is facing a severe threat of sustainability due to economic crisis, energy crisis, environment pollution, and greenhouse gas emissions which cause global warming. Our resources are limited but human needs are unlimited, so that our resources must be utilized economically and in an environment friendly way. For the sustainability of the humankind green marketing practice is needed in the society. Manufacturing and providing products to the consumers must be of good quality and not harmful to them in the long run and which will be sustainable developed. Adoption of green marketing in the society may not be easy in the short run, but in the long run surely it will be profitable. This book discusses the benefit and guideline of the implementation of green marketing in the society.

Green Marketing in Emerging Economies

2022-01-03 Business & Economics
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Release : 2022-01-03
Genre : Business & Economics
Kind : eBook
Book Rating : 728/5 ( reviews)

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Book Synopsis Green Marketing in Emerging Economies by : Emmanuel Mogaji

Download or read book Green Marketing in Emerging Economies written by Emmanuel Mogaji. This book was released on 2022-01-03. Available in PDF, EPUB and Kindle. Book excerpt: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

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