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Green Marketing as a Positive Driver Toward Business Sustainability

2019 Green marketing
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Release : 2019
Genre : Green marketing
Kind : eBook
Book Rating : 595/5 ( reviews)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Vannie Naidoo

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Vannie Naidoo. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

Green Marketing as a Positive Driver Toward Business Sustainability

2019-07-26 Business & Economics
Download Green Marketing as a Positive Driver Toward Business Sustainability PDF Online Free

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Release : 2019-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie. This book was released on 2019-07-26. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Driving Green Consumerism Through Strategic Sustainability Marketing

2017-11-30 Business & Economics
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Release : 2017-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 136/5 ( reviews)

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Book Synopsis Driving Green Consumerism Through Strategic Sustainability Marketing by : Quoquab, Farzana

Download or read book Driving Green Consumerism Through Strategic Sustainability Marketing written by Quoquab, Farzana. This book was released on 2017-11-30. Available in PDF, EPUB and Kindle. Book excerpt: The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

The Green Marketing Manifesto

2009-08-11 Business & Economics
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Release : 2009-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 312/5 ( reviews)

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Book Synopsis The Green Marketing Manifesto by : John Grant

Download or read book The Green Marketing Manifesto written by John Grant. This book was released on 2009-08-11. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Green Marketing and Management in Emerging Markets

2021-09-27 Business & Economics
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Release : 2021-09-27
Genre : Business & Economics
Kind : eBook
Book Rating : 077/5 ( reviews)

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Book Synopsis Green Marketing and Management in Emerging Markets by : Robert E. Hinson

Download or read book Green Marketing and Management in Emerging Markets written by Robert E. Hinson. This book was released on 2021-09-27. Available in PDF, EPUB and Kindle. Book excerpt: Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.

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