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Importance of Green Marketing at Present and Future

2012
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Release : 2012
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Kind : eBook
Book Rating : 346/5 ( reviews)

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Book Synopsis Importance of Green Marketing at Present and Future by : Haradhan Mohajan

Download or read book Importance of Green Marketing at Present and Future written by Haradhan Mohajan. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing is the marketing of products which are considered not to be harmful for environment. In the 21st century the world is facing a severe threat of sustainability due to economic crisis, energy crisis, environment pollution, and greenhouse gas emissions which cause global warming. Our resources are limited but human needs are unlimited, so that our resources must be utilized economically and in an environment friendly way. For the sustainability of the humankind green marketing practice is needed in the society. Manufacturing and providing products to the consumers must be of good quality and not harmful to them in the long run and which will be sustainable developed. Adoption of green marketing in the society may not be easy in the short run, but in the long run surely it will be profitable. This book discusses the benefit and guideline of the implementation of green marketing in the society.

Green Marketing as a Positive Driver Toward Business Sustainability

2019-07-26 Business & Economics
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Release : 2019-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie. This book was released on 2019-07-26. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Green Marketing vs. Greenwashing. Saving the world as a marketing strategy

2022-02-08 Business & Economics
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Release : 2022-02-08
Genre : Business & Economics
Kind : eBook
Book Rating : 177/5 ( reviews)

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Book Synopsis Green Marketing vs. Greenwashing. Saving the world as a marketing strategy by : Marie Schad

Download or read book Green Marketing vs. Greenwashing. Saving the world as a marketing strategy written by Marie Schad. This book was released on 2022-02-08. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.

Measuring Scholarly Impact

2014-11-06 Computers
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Release : 2014-11-06
Genre : Computers
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Measuring Scholarly Impact by : Ying Ding

Download or read book Measuring Scholarly Impact written by Ying Ding. This book was released on 2014-11-06. Available in PDF, EPUB and Kindle. Book excerpt: This book is an authoritative handbook of current topics, technologies and methodological approaches that may be used for the study of scholarly impact. The included methods cover a range of fields such as statistical sciences, scientific visualization, network analysis, text mining, and information retrieval. The techniques and tools enable researchers to investigate metric phenomena and to assess scholarly impact in new ways. Each chapter offers an introduction to the selected topic and outlines how the topic, technology or methodological approach may be applied to metrics-related research. Comprehensive and up-to-date, Measuring Scholarly Impact: Methods and Practice is designed for researchers and scholars interested in informetrics, scientometrics, and text mining. The hands-on perspective is also beneficial to advanced-level students in fields from computer science and statistics to information science.

Green Marketing and Environmental Responsibility in Modern Corporations

2017-01-18 Business & Economics
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Release : 2017-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 324/5 ( reviews)

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Book Synopsis Green Marketing and Environmental Responsibility in Modern Corporations by : Esakki, Thangasamy

Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy. This book was released on 2017-01-18. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

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