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Internet Marketing, Start-to-finish

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 898/5 ( reviews)

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Book Synopsis Internet Marketing, Start-to-finish by : Catherine Juon

Download or read book Internet Marketing, Start-to-finish written by Catherine Juon. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Digital Marketing Strategy

2016-05-03 Business & Economics
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Release : 2016-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 718/5 ( reviews)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth. This book was released on 2016-05-03. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Principles of Internet Marketing

2000 Internet marketing
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Author :
Release : 2000
Genre : Internet marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Principles of Internet Marketing by : Ward A. Hanson

Download or read book Principles of Internet Marketing written by Ward A. Hanson. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.

Internet Marketing

2009 Inernet (Compuer networks)
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Release : 2009
Genre : Inernet (Compuer networks)
Kind : eBook
Book Rating : 191/5 ( reviews)

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Book Synopsis Internet Marketing by : Dave Chaffey

Download or read book Internet Marketing written by Dave Chaffey. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07 Business & Economics
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Release : 2011-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 398/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas

Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas. This book was released on 2011-01-07. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

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