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Principles of Internet Marketing

2000 Business & Economics
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Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 738/5 ( reviews)

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Book Synopsis Principles of Internet Marketing by : Ward A. Hanson

Download or read book Principles of Internet Marketing written by Ward A. Hanson. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.

Principles of Internet Marketing

2001-01
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Release : 2001-01
Genre :
Kind : eBook
Book Rating : 976/5 ( reviews)

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Book Synopsis Principles of Internet Marketing by : Daniel L. Wardlow

Download or read book Principles of Internet Marketing written by Daniel L. Wardlow. This book was released on 2001-01. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing on the Internet

1999 Electronic commerce
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Author :
Release : 1999
Genre : Electronic commerce
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing on the Internet by : Judy Strauss

Download or read book Marketing on the Internet written by Judy Strauss. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.

Digital Marketing Strategy

2016-05-03 Business & Economics
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Release : 2016-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 718/5 ( reviews)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth. This book was released on 2016-05-03. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Principles for Internet Marketing

2009-07-17 Internet marketing
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Release : 2009-07-17
Genre : Internet marketing
Kind : eBook
Book Rating : 277/5 ( reviews)

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Book Synopsis Principles for Internet Marketing by : Jason I. Miletsky

Download or read book Principles for Internet Marketing written by Jason I. Miletsky. This book was released on 2009-07-17. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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