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The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07 Business & Economics
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Release : 2011-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 398/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas

Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas. This book was released on 2011-01-07. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course Product Development

2010-12-10 Business & Economics
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Release : 2010-12-10
Genre : Business & Economics
Kind : eBook
Book Rating : 145/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-Hour Course Product Development by : Andrea Belz

Download or read book The McGraw-Hill 36-Hour Course Product Development written by Andrea Belz. This book was released on 2010-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Operations Management

2010-09-17 Business & Economics
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Release : 2010-09-17
Genre : Business & Economics
Kind : eBook
Book Rating : 137/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-Hour Course: Operations Management by : Linda L. Brennan

Download or read book The McGraw-Hill 36-Hour Course: Operations Management written by Linda L. Brennan. This book was released on 2010-09-17. Available in PDF, EPUB and Kindle. Book excerpt: Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-hour Accounting Course

1993 Business & Economics
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Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 933/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-hour Accounting Course by : Robert L. Dixon

Download or read book The McGraw-Hill 36-hour Accounting Course written by Robert L. Dixon. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: The book that has made accounting accessible to tens of thousands of managers--in just 36 hours of self-paced study--is back in a new edition that guides readers over the altered business terrain of the '90s. Features an array of learning enhancements, including a study plan, self-tests, a 100-question final exam, and more. 12 illustrations.

The McGraw-Hill 36-Hour Course: Lean Six Sigma

2012-05-04 Business & Economics
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Release : 2012-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 851/5 ( reviews)

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Book Synopsis The McGraw-Hill 36-Hour Course: Lean Six Sigma by : Sheila Shaffie

Download or read book The McGraw-Hill 36-Hour Course: Lean Six Sigma written by Sheila Shaffie. This book was released on 2012-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Use your next three-day weekend to develop valuable Lean Six Sigma skills With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma. Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case studies that demonstrate how to incorporate these principles, this guide will teach you how to: Deliver consistent customer service Reduce operational cost and risk Build and sustain a culture of continuous improvement Complete with exercises, self-tests, and an online final exam, The McGraw-Hill 36-Hour Course: Lean Six Sigma lets you energize your organization with the power of today’s biggest breakthrough in business process improvement.

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