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Insights into Advancements in Intelligent Information Technologies: Discoveries

2012-02-29 Computers
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Release : 2012-02-29
Genre : Computers
Kind : eBook
Book Rating : 590/5 ( reviews)

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Book Synopsis Insights into Advancements in Intelligent Information Technologies: Discoveries by : Sugumaran, Vijayan

Download or read book Insights into Advancements in Intelligent Information Technologies: Discoveries written by Sugumaran, Vijayan. This book was released on 2012-02-29. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers the latest the field has to offer in research, methodologies, frameworks, and advances in the field of intelligent information technologies"--Provided by publisher.

Educational Strategies for the Next Generation Leaders in Hotel Management

2015-04-30 Business & Economics
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Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 662/5 ( reviews)

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Book Synopsis Educational Strategies for the Next Generation Leaders in Hotel Management by : Feng, Jiuguang

Download or read book Educational Strategies for the Next Generation Leaders in Hotel Management written by Feng, Jiuguang. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Marketing in the Cyber Era: Strategies and Emerging Trends

2013-12-31 Business & Economics
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Release : 2013-12-31
Genre : Business & Economics
Kind : eBook
Book Rating : 651/5 ( reviews)

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Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali

Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali. This book was released on 2013-12-31. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

2013-09-30 Business & Economics
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Release : 2013-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 792/5 ( reviews)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei. This book was released on 2013-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Customer Relationship Management Strategies in the Digital Era

2015-03-31 Business & Economics
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Release : 2015-03-31
Genre : Business & Economics
Kind : eBook
Book Rating : 329/5 ( reviews)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan. This book was released on 2015-03-31. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

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